Yosef is 29 years old and works as an environmental researcher for the government. Above all things, Yosef is passionate about sustainability and chooses products that are eco-friendly and ethically sourced. He keeps a small shrimp tank at home and is interested in expanding his tank collection with a few more natural, sustainable tank setups. One of his primary goals is to create a natural, eco-friendly aquarium with low-impact materials. In the past, he has had difficulty finding information on sustainable aquarium supplies and shrimp care. So, in the future, he hopes to find eco-friendly tank supplies, organic shrimp food, and sustainably raised, healthy shrimp.

Leah is 42 years old and works as a science elementary school teacher. Leah originally bought an aquarium to teach her children about responsibility, respect for animal needs, proper pet care, and biology lessons in the classroom. She values educational experiences and wants her kids to learn how to care for living creatures properly. She prefers simple, durable equipment and easy-to-care-for species. Her goal is to educate her children about aquatic life while maintaining an easy-to-care for tank. Leah primarily wants clear and accurate educational materials and care guides that are accessible for kids and families, and she needs family-friendly products and durable supplies.

Shira is 34 years old and works as an IT Specialist. She has been maintaining aquariums for over 10 years and is passionate about creating custom tank setups. She enjoys exploring different species, particularly rare and colorful (A.K.A. “high grade”) shrimp of the Caridina and Sulawesi species. She loves decorating tanks with unique elements as well. Shira’s goal moving forward is to find high-quality shrimp and customizable tank equipment. In the past she has been frustrated by limited availability of rare species and has had a difficult time finding detailed information on advanced tank setups without a lot of research involved. Therefore, she wants to be able to access specialized filters and decor, high-quality shrimp and fish, and advanced care guides.

Eitan is 26 years old and works as a graphic designer. He is new to the world of aquariums and recently developed an interest in shrimp and fish tanks as a relaxing hobby. He;s looking for simple, easy-to-follow guides and basic equipment to set up his first shrimp tank. He prefers clear instructions and is attracted to minimalist, visually pleasing designs. Eitan’s primary goal is to start small with a low-maintenance tank and learn how to properly care for shrimp and small fish. He gets overwhelmed easily by too much information, unsure about what supplies are necessary for beginners, so he needs comprehensive starter kits, step-by-step guides, and easy website navigation.